MailerLite Review 2025: The Ultimate Guide to Its Features & Pricing
Looking for a powerful yet budget-friendly email marketing tool? In this MailerLite Review 2025, we’ll explore everything you need to know about MailerLite’s latest features, pricing, and AI-powered enhancements. Whether you’re a small business owner, blogger, or e-commerce entrepreneur, this review will help you decide if MailerLite is the right choice for your email marketing needs in 2025.
Editor Choice ⭐
Table of Contents
What is MailerLite?
MailerLite is an email marketing platform designed to help businesses, bloggers, and e-commerce brands create, automate, and manage email campaigns. Known for its user-friendly interface and affordable pricing, it’s a go-to choice for those who need a simple yet effective solution for email marketing.
Unlike many other email marketing tools, MailerLite focuses on ease of use while still offering advanced features like automation, segmentation, and A/B testing. Whether you’re a beginner or an experienced marketer, MailerLite makes it easy to create professional-looking emails without needing technical skills.
MailerLite Review Summary
- Ease of Use: Beginner-friendly interface with a simple email editor.
- Email Automation: Advanced workflows for personalized engagement.
- Segmentation & Targeting: Helps send relevant emails to the right audience.
- Landing Pages & Signup Forms: Customizable options to grow your email list.
- Integrations: Works with Shopify, WooCommerce, WordPress, and more.
- Pricing: Generous free plan and affordable premium options.
We can say taht MailerLite is an excellent choice for anyone looking for an affordable, easy-to-use, and feature-rich email marketing platform. Whether you’re a small business, blogger, or e-commerce brand, it provides all the essential tools to grow your email list, automate campaigns, and boost engagement.
MailerLite Review
MailerLite images
Mailerlite Features
mailerlite feature
Mailerlite Pros & Cons
✔ Pros
✔Free Plan
- One of the most budget-friendly email marketing platforms, with a free plan that includes essential features.
✔User-Friendly Interface
- MailerLite offers a clean and intuitive design, making it easy for beginners to navigate.
✔Powerful Email Automation
- Set up automated workflows for welcome emails, abandoned cart reminders, and re-engagement campaigns.
✔Drag-and-Drop Email Editor
- No coding skills needed! Easily create and customize emails using a drag-and-drop builder.
✔Landing Pages & Signup Forms
- Helps grow your email list with customizable landing pages, pop-ups, and signup forms.
❌Cons
❌Limited Features on the Free Plan
- While the free plan is generous, it doesn’t include advanced automation, priority support, or custom HTML templates.
❌Strict Approval Process
- New accounts go through a verification process, which can take time and may result in rejection for some users.
❌Fewer Advanced Features Compared to Competitors
- While great for beginners, it lacks some advanced automation options found in tools like ActiveCampaign or ConvertKit.
❌Customer Support Availability
- Live chat is available only for paid users, while free users rely on email support.
❌Occasional Learning Curve for Advanced Features
- While the basics are easy, features like segmentation and automation workflows may require some learning.
Personal Experience
After testing several email marketing platforms, I found MailerLite to be one of the most user-friendly and cost-effective options available. Whether setting up email campaigns, automation workflows, or landing pages, the process was smooth and intuitive. Here’s my breakdown of using MailerLite in real-world scenarios.
✔ Getting Started with MailerLite
Signing up for MailerLite was straightforward. However, the account approval process took a little longer than expected, as they manually review applications to prevent spam. Once approved, the clean and modern interface made it easy to navigate.
mailerlite dashboard
✔ Creating My First Email Campaign
The drag-and-drop editor was effortless to use. I could customize templates, add images, buttons, and text blocks without any technical knowledge. MailerLite also provided pre-designed templates, which saved time.
Video by: Josh Schonert
✔Setting Up Automation Workflows
I wanted to automate a welcome email series for new subscribers. MailerLite’s automation workflow builder allowed me to create a sequence based on triggers like form submissions and email opens. The process was visual, making it easy to understand.
✔ A/B Testing for Forms in MailerLite
A/B testing (also known as split testing) is an essential feature in MailerLite, allowing users to test different variations of forms to see which one performs best. This helps optimize lead generation and improve conversion rates.
✔ What I Loved
- The intuitive interface made email creation and automation simple.
- Segmentation and personalization allowed for more effective campaigns.
- Affordable pricing, especially for small businesses and bloggers.
- Landing pages and signup forms were easy to create and customize.
❌Challenges I Faced
- The account approval process took longer than expected.
- Some advanced features require a premium plan.
- Limited design flexibility compared to some competitors.
Overall, my experience with MailerLite has been positive. It’s an excellent platform for businesses, bloggers, and e-commerce brands looking for an affordable yet powerful email marketing solution. If you’re searching for an easy-to-use tool with automation, segmentation, and great deliverability, MailerLite is worth trying.
Ready to try MailerLite? Sign up for a free account here!
Mailerlite Pricing
MailerLite Pricing Plans
| Free Plan | $0 (Up to 1,000 subscribers) | 12,000 emails per month, drag-and-drop editor, automation, landing pages, and basic templates. |
| Growing Business | Starts at $10/month (Based on subscribers) | Unlimited emails, advanced automation, A/B testing, custom branding, and 24/7 customer support. |
| Advanced | Starts at $20/month | All features from the Growing Business plan + AI-powered tools, enhanced analytics, and priority support. |
| Enterprise | Custom Pricing | Tailored solutions, dedicated account manager, and API access. |
mailerlite pricing
Which MailerLite Plan is Best for You?
✔️ Free Plan – Ideal for beginners, bloggers, and startups who need essential email marketing tools without any cost.
✔️ Growing Business Plan – Best for small businesses and marketers who need unlimited emails, advanced automation, and A/B testing.
✔️ Advanced Plan – Suitable for businesses looking for AI-powered features, enhanced reporting, and premium support.
✔️ Enterprise Plan – Designed for large businesses needing custom solutions and priority support.
Is MailerLite Worth the Price?
Yes! MailerLite is one of the most affordable and feature-rich email marketing platforms available. With a generous free plan and flexible premium options, it provides excellent value for money.
Try MailerLite for free here!
Mailerlite Alternatives
MailerLite Alternatives: Best Competitors to Consider
While MailerLite is a powerful and affordable email marketing platform, it may not be the perfect fit for everyone. If you’re looking for alternatives with different features, pricing, or integrations, here are some of the best MailerLite alternatives to consider.
Omnisend is designed specifically for e-commerce brands, offering powerful automation, SMS marketing, and deep integration with Shopify, WooCommerce, and BigCommerce. It goes beyond traditional email marketing by allowing businesses to create omnichannel campaigns that include SMS and push notifications.
Mailchimp is one of the most user-friendly email marketing platforms, making it an excellent choice for beginners. It offers a drag-and-drop email editor, AI-powered content suggestions, and pre-designed templates. While it’s a great starting point, its pricing increases quickly as your email list grows.
Klaviyo stands out for its advanced analytics and segmentation, making it a top choice for businesses looking to personalize their marketing efforts. Its deep integration with e-commerce platforms allows for highly targeted and automated campaigns, helping brands maximize revenue.
ActiveCampaign is one of the most powerful email marketing automation platforms. It offers AI-driven automation, CRM integration, and in-depth A/B testing. Unlike MailerLite, its automation options are more advanced, yet still user-friendly.
Other relevant topic
- SEMrush Review 2025: Top Reasons Marketers Love This SEO Tool
- Bluehost Review 2025: Is It Still a Top Web Hosting Choice?
- Shopify vs Woocommerce (2025) – Which Is the Best eCommerce Platform?
- Monday Review 2025: Features, Pros, Cons, and Pricing?
- SEMrush vs similarweb 2025 – Which is the Best SEO Tools?
If you’re planning to launch an eCommerce store, WooCommerce and BigCommerce are two of the most popular platforms available. Both offer powerful features, but they cater to different business needs. In this comparison, we’ll break down their differences to help you choose the best platform for your online store.
Conclusion
After exploring its features, pricing, and ease of use, it’s clear that MailerLite is a top-tier email marketing platform for businesses, bloggers, and e-commerce stores. With its drag-and-drop email editor, automation tools, segmentation, and strong deliverability, it provides everything needed to run successful email campaigns.
MailerLite also sports a mobile app, though sadly, it’s only currently available on iOS. It allows you to create and schedule newsletters as well as checking your campaign stats.
MailerLite stands out as one of the best email marketing solutions for newsletter creation, thanks to its intuitive drag-and-drop editor and professionally designed templates. If you’re looking for a simple yet powerful tool, MailerLite has you covered.
Is MailerLite Worth It?
Yes! MailerLite is a great choice for anyone looking for an affordable, user-friendly, and feature-rich email marketing solution. Whether you’re just starting or need advanced automation, MailerLite offers excellent value for money.
Try MaillerLite now for free for up to 1,000 recipients.
FAQs
What is MailerLite used for?
MailerLite is an email marketing platform designed to help businesses create, automate, and manage email campaigns. It offers tools for building email newsletters, automating workflows, segmenting audiences, and tracking performance.
Is MailerLite free?
Yes, MailerLite offers a free plan that includes basic email marketing features. You can send up to 12,000 emails per month to 1,000 subscribers. More advanced features are available with their paid plans.
How easy is it to use MailerLite?
MailerLite is known for its user-friendly interface, making it easy for beginners to create email campaigns. The drag-and-drop editor and pre-designed templates simplify the design process, even for those without technical skills.
Does MailerLite offer email automation?
Yes, MailerLite provides powerful automation tools. You can set up workflows based on user behavior such as sign-ups, purchases, or engagement, allowing you to send personalized emails at the right time.
What are the key features of MailerLite?
Some of the key features include:
- Drag-and-drop email editor
- Email automation & workflows
- Subscriber segmentation
- Landing pages & signup forms
- A/B testing & analytics
- Integrations with e-commerce platforms like Shopify & WooCommerce
Is MailerLite suitable for e-commerce businesses?
Yes, MailerLite offers integrations with e-commerce platforms like Shopify, WooCommerce, and BigCommerce. It helps e-commerce businesses send personalized emails to customers based on their purchase history, abandoned carts, and more.
How can I improve my email deliverability with MailerLite?
MailerLite ensures high deliverability rates through SPF, DKIM, and DMARC email authentication protocols. This helps prevent emails from landing in spam folders, ensuring your messages reach your subscribers’ inboxes.
Does MailerLite support A/B testing?
Yes, MailerLite provides A/B testing tools that allow you to test subject lines, email content, and design variations to improve open rates and conversions.
How does MailerLite compare to Mailchimp?
MailerLite is a more affordable option compared to Mailchimp, offering many of the same features like email automation, segmentation, and reporting. While Mailchimp offers more advanced features at higher price points, MailerLite’s pricing is more accessible for small businesses and startups.
How do I sign up for MailerLite?
You can sign up for a free MailerLite account on their website. Simply provide your email address, set up your account, and start building your email campaigns right away.
MailerLite seems like a great tool for email marketing, especially for those who value simplicity and efficiency. The drag-and-drop editor and professional templates make it easy to create visually appealing newsletters. However, the limited features on the free plan and the strict approval process might be a drawback for some users. The mobile app being available only on iOS could also be a limitation for Android users. How does MailerLite compare to other email marketing platforms in terms of pricing and advanced features? Given the growing economic instability due to the events in the Middle East, many businesses are looking for guaranteed fast and secure payment solutions. Recently, I came across LiberSave (LS) — they promise instant bank transfers with no chargebacks or card verification. It says integration takes 5 minutes and is already being tested in Israel and the UAE. Has anyone actually checked how this works in crisis conditions?
MailerLite seems like a great tool for email marketing, especially for those who value simplicity and efficiency. The drag-and-drop editor and professional templates make it easy to create visually appealing newsletters. However, the limited features on the free plan and the strict approval process might be a drawback for some users. The mobile app being available only on iOS could also be a limitation for Android users. How does MailerLite compare to other email marketing platforms in terms of pricing and advanced features? German news in Russian (новости Германии)— quirky, bold, and hypnotically captivating. Like a telegram from a parallel Europe. Care to take a peek?